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When you hand your card to someone, if they can’t immediately tell what you do, you run an extreme risk of having just wasted that card. Make sure to include your unique selling proposition. Offer at least one critical reason the recipient of your card should contact you.

2. Sketch out your layout

• Start with your logo

  • Your logo is the centerpiece of your business card. Making your logo the primary element on your card draws the eye and will help trigger recall later. Ensure that your logo, branding, and coloring are unified with those of your company.

• Don’t forget the essentials

  • A business card is wasted unless your recipient can use it to get in contact with you. Make sure that you include all pertinent details but don't pack on too much. Your business card should include at least the following:

  • Company Name (If applicable. If you’re a freelancer and don’t have a company set up, just use your name)
  • Title
  • Phone Number (Office and Cell, if applicable)
  • Website
  • Email address

  • Optional information depending on what information you want your recipient to have:

    • Twitter Username
    • LinkedIn Profile
    • Facebook Profile
    • Portfolio Links
    • Instagram Profile

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Business Card Templates For Mac

• Be creative

  • Creativity is what makes your card stand out from the rest of the cards in the stack. The more uniqueness you can show, the more memorable you'll be. (Check out these uniques business cards) For instance, the standard size for business cards is 3 ½' X 2'. However, if you utilize an alternative size, your card stick out among other cards. Experiment with colors, textures, sizes, even shapes of your card but remember not to get too crazy or your recipient might not take you seriously.

• KISS (Keep It Simple, Stupid)

  • A cluttered card is a confusing card. Balance being creatively unique with readability and ease of comprehension.

• No more than two principal colors

  • Most businesses and individuals use white business cards that use black lettering. A white/black color combination is safe, elegant, and offers a fantastic blank canvas on which you can be as creative as you wish. You may choose to go outside of that norm to make your card stand out, but stick with two colors. If you use more than two colors, the recipient of your card may take you less seriously. However, this rule does not apply to your logos and images.